Social media is awash with images that women post to represent themselves: their lifestyles, bodies, communities, and aspirations. On Instagram, women’s health and fitness accounts are promoting the taking and posting of selfies in similar terms, encouraging women to use before-and-after ‘progress selfies’ to chart their body changes across time. This presentation, given by Dr Olive, will explore progress selfies re-posted on the Instagram account of women’s fitness celebrity, Kayla Itsines, to consider how healthy bodies are understood as always ‘in progress’.