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The Boss and Daddy's Little Girl: On the Costruction of Gender in Swedish Business Media
Örebro University, Örebro University School of Business. (CEROC)ORCID iD: 0000-0001-9580-421X
Centre for Empirical Research on Organizational Control (CEROC), School of Business, Örebro University, Örebro, Sweden.
Centre for Empirical Research on Organizational Control (CEROC), School of Business, Örebro University, Örebro, Sweden.
2019 (English)In: Gender in Management, ISSN 1754-2413, E-ISSN 1754-2421, Vol. 34, no 1, p. 59-76Article in journal (Refereed) Published
Abstract [en]

Purpose: This paper aims to analyse the construction of gender in business media through identification of media discourses in terms of vocabulary and vocabulary structures.

Design/methodology/approach: The authors conduct critical discourse analysis and linguistic text analysis of media articles in two Swedish business magazines, focussing on vocabulary and vocabulary structures used to describe men and women as managers.

Findings: Media texts fall into traditional, gender-stereotyped patterns. The use of metaphors, choice of words and sentence structures construct and maintain stereotyped models of gender. The linguistic practices and use of specific and gender-biased vocabulary shape discursive practices, contributing to the construction and reconstruction of institutionalised gender-stereotyped patterns of behaviour and established social norms.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2019. Vol. 34, no 1, p. 59-76
Keywords [en]
Gender, Media, Discourse analysis, Vocabulary, Discursive practice
National Category
Business Administration Gender Studies Media Studies
Research subject
Gender Studies
Identifiers
URN: urn:nbn:se:oru:diva-71625DOI: 10.1108/GM-06-2018-0060ISI: 000459289300005Scopus ID: 2-s2.0-85061033528OAI: oai:DiVA.org:oru-71625DiVA, id: diva2:1280919
Available from: 2019-01-21 Created: 2019-01-21 Last updated: 2019-06-19Bibliographically approved

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Hansson, Magnus

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf