“Företag som tar ansvar för människor och miljö kommer attbli de mest framgångsrika” - H&M -En kritisk diskursanalys av H&M:s konstruktion av hållbar utveckling
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Abstract [en]
In this study, Critical Discourse Analysis examines the discursive construction of sustainable
development using texts from the webpage of the Swedish multinational corporation H&M.
The study additionally examines the ongoing discussion of corporate and environmental
responsibility, specifically regarding H&M. The theories implemented throughout this
analysis are the Critical Discourse Theory and the CSR theory. The result demonstrate that
the dominant discourses are built on ideas of: (1) H&M is a resource for sustainable
development, (2) sustainability is conceivable through private actors and (3) neoliberalism.
Place, publisher, year, edition, pages
2019. , p. 53
Keywords [en]
CDA, H&M, neoliberalism, webpage, discourse, sustainable development, CSR
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-71923OAI: oai:DiVA.org:oru-71923DiVA, id: diva2:1283838
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
2019-01-302019-01-302019-01-30Bibliographically approved