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“Företag som tar ansvar för människor och miljö kommer attbli de mest framgångsrika” - H&M -En kritisk diskursanalys av H&M:s konstruktion av hållbar utveckling
Örebro University, School of Humanities, Education and Social Sciences.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this study, Critical Discourse Analysis examines the discursive construction of sustainable

development using texts from the webpage of the Swedish multinational corporation H&M.

The study additionally examines the ongoing discussion of corporate and environmental

responsibility, specifically regarding H&M. The theories implemented throughout this

analysis are the Critical Discourse Theory and the CSR theory. The result demonstrate that

the dominant discourses are built on ideas of: (1) H&M is a resource for sustainable

development, (2) sustainability is conceivable through private actors and (3) neoliberalism.

Place, publisher, year, edition, pages
2019. , p. 53
Keywords [en]
CDA, H&M, neoliberalism, webpage, discourse, sustainable development, CSR
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-71923OAI: oai:DiVA.org:oru-71923DiVA, id: diva2:1283838
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2019-01-30 Created: 2019-01-30 Last updated: 2019-01-30Bibliographically approved

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CiteExportLink to record
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  • apa
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  • Other locale
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Output format
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  • asciidoc
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