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Hjälten från väst? -En kvalitativ diskursanalys om hur volontären och mottagaren av arbetet framställs på svenska kommersiella volontärresebyråers hemsidor
Örebro University, School of Humanities, Education and Social Sciences.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The phenomenon of social work combined with traveling have become known for “voluntourism” and is a common way to travel today. This study investigates the external communication of the commercial volunteer abroad organizations that are offering projects that take place in the African continent. The study focuses on how the volunteer and the recipient of the social work is portrayed in the external communication. The study was conducted by using a critical discourse analysis inspired by Fairclough on four of Swedish commercial volunteer abroad organizations websites. By combining postcolonial perspective with othering as the theoretical framework, the results show that the western volunteer is centralized in the communication, while the recipients of the social work is portrayed homogeneously and objectified.

Place, publisher, year, edition, pages
2019. , p. 50
Keywords [en]
Commercial organizations, discourse analysis, othering, postcolonialism., representation theory voluntarism.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-72120OAI: oai:DiVA.org:oru-72120DiVA, id: diva2:1285808
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2019-02-05 Created: 2019-02-05 Last updated: 2019-02-05Bibliographically approved

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fulltext(733 kB)83 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf