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Om livsstilsmagasinen får bestämma -En kvalitativ studie om två svenska livsstilsmagasins konstruktion av genus
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study examines how two lifestyle magazines produce gender through their covers, and

how young men and women are affected by the covers in their thoughts on gender

constructions. The starting point for the study is Erving Goffman's visual codes describing the

portrayal of gender in advertising. By applying Roland Barthes method, semiotic image

analysis the result show that the two lifestyle magazines create a relatively stereotypical

image of male and female. In the analysis of the cover, for example, posing, clothing choices,

color choices and more are taken up for review. How these covers affects young men and

women was examined through the qualitative focus group method. The results indicate that

both sexes are affected to some extent by these images, where women are more affected by

comparison and that they try to adhere to a certain ideal.

Place, publisher, year, edition, pages
2019. , p. 50
Keywords [en]
Lifestyle magazine, gender, stereotypes, objectification, masculine, feminine
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-72132OAI: oai:DiVA.org:oru-72132DiVA, id: diva2:1285860
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2019-02-05 Created: 2019-02-05 Last updated: 2019-07-18Bibliographically approved

Open Access in DiVA

fulltext(1371 kB)110 downloads
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File name FULLTEXT01.pdfFile size 1371 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf