oru.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The Impact of the Digital Transformation on Sports Journalism Talk Online
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0001-8327-4231
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0002-1089-5819
2019 (English)In: Journalism Practice, ISSN 1751-2786, E-ISSN 1751-2794, Vol. 13, no 7, p. 834-852Article in journal (Refereed) Published
Abstract [en]

This paper examines the impact of the digital transformation on broadcast practices from a producer/studio participant perspective with a focus on sports journalism online. More specifically, the study targets changes in sports talk and interaction as producers re-shape their communicative activities to fit audiences’ new contexts of reception. It discusses how these changes in practices relate to some of the fundamental assumptions in current broadcast talk theory. The textual studies are complemented by interviews with six prominent Swedish media industry representatives in order to shed light on their perceptions of the broadcast to online shift given their respective experiences. The results show how producers/participants adapt to a more casual and relaxed interactional style and tone online than in ordinary broadcasting. The studied sportscasts also largely abandon the traditional broadcast address, as expressed in direct discursive address and looks-to-camera, for an orientation to screen devices where social media active audiences are to be “found,” although still having a traditionally positioned audience to attend to. Although sociability is still the structural principle for producers’ interactional choices irrelevant of platform, the strategies of how to achieve it are changing due to the digital transformation.

Place, publisher, year, edition, pages
Routledge, 2019. Vol. 13, no 7, p. 834-852
Keywords [en]
Broadcasting, communicative changes, digital transformation, interaction, sports journalism, online, talk
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-72467DOI: 10.1080/17512786.2019.1577695ISI: 000474470500005Scopus ID: 2-s2.0-85061440028OAI: oai:DiVA.org:oru-72467DiVA, id: diva2:1288796
Funder
Riksbankens Jubileumsfond, P13-1106-1Available from: 2019-02-14 Created: 2019-02-14 Last updated: 2019-07-29Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records BETA

Kroon, ÅsaEriksson, Göran

Search in DiVA

By author/editor
Kroon, ÅsaEriksson, Göran
By organisation
School of Humanities, Education and Social Sciences
In the same journal
Journalism Practice
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 66 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf