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The looks of a winner: Beauty and electoral success
The Ratio Institute, Stockholm, Sweden.
The Research Institute of Industrial Economics (IFN), Stockholm, Sweden.ORCID iD: 0000-0001-8857-6116
Department of Economics, University of Helsinki, Helsinki, Finland.
2010 (English)In: Journal of Public Economics, ISSN 0047-2727, E-ISSN 1879-2316, Vol. 94, no 1-2, p. 8-15Article in journal (Refereed) Published
Abstract [en]

We study the role of beauty in politics using candidate photos that figured prominently in electoral campaigns. Our investigation is based on visual assessments of 1929 Finnish political candidates from 10,011 respondents (of which 3708 were Finnish). As Finland has a proportional electoral system, we are able to compare the electoral success of non-incumbent candidates representing the same party. An increase in our measure of beauty by one standard deviation is associated with an increase of 20% in the number of votes for the average non-incumbent parliamentary candidate. The relationship is unaffected by including education and occupation as control variables and withstands several other robustness checks.

Place, publisher, year, edition, pages
Elsevier, 2010. Vol. 94, no 1-2, p. 8-15
Keywords [en]
Beauty, Elections, Political candidates, Appearance, Competence, Trustworthiness
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:oru:diva-72507DOI: 10.1016/j.jpubeco.2009.11.002ISI: 000274929100002Scopus ID: 2-s2.0-74149091838OAI: oai:DiVA.org:oru-72507DiVA, id: diva2:1289224
Available from: 2019-02-15 Created: 2019-02-15 Last updated: 2019-02-18Bibliographically approved

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Jordahl, Henrik

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Citation style
  • apa
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  • vancouver
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf