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The right look: Conservative politicians look better and voters reward it
Research Institute of Industrial Economics (IFN), Stockholm, Sweden; Department of Institutional, Experimental and Environmental Economics (KIE), University of Economics in Prague, Prague, Czech Republic.
Research Institute of Industrial Economics (IFN), Stockholm, Sweden; CESifo, Germany; IZA, Germany.ORCID iD: 0000-0001-8857-6116
CESifo, Germany; IZA, Germany; Department of Economics, LMU Munich, Munich, Germany; Ifo Institute–Leibniz Institute for Economic Research at the University of Munich, Munich, Germany.
2017 (English)In: Journal of Public Economics, ISSN 0047-2727, E-ISSN 1879-2316, Vol. 146, p. 79-86Article in journal (Refereed) Published
Abstract [en]

Since good-looking politicians win more votes, a beauty advantage for politicians on the left or on the right is bound to have political consequences. We show that politicians on the right look more beautiful in Europe, the United States and Australia. Our explanation is that beautiful people earn more, which makes them less inclined to support redistribution. Our model of within-party competition predicts that voters use beauty as a cue for conservatism when they do not know much about candidates and that politicians on the right benefit more from beauty in low-information elections. Evidence from real and experimental elections confirms both predictions.

Place, publisher, year, edition, pages
Elsevier, 2017. Vol. 146, p. 79-86
Keywords [en]
Beauty, Elections, Political candidates, Appearance, Ideology, Parties
National Category
Economics and Business Political Science
Identifiers
URN: urn:nbn:se:oru:diva-72508DOI: 10.1016/j.jpubeco.2016.12.008ISI: 000394073400006Scopus ID: 2-s2.0-85007610147OAI: oai:DiVA.org:oru-72508DiVA, id: diva2:1289226
Funder
Swedish Research Council, 2103-734Torsten Söderbergs stiftelse, E1/14The Jan Wallander and Tom Hedelius Foundation, P2012-0130:1
Note

Funding Agency:

Yrjo Jahnsson Foundation  5383

Available from: 2019-02-15 Created: 2019-02-15 Last updated: 2019-02-18Bibliographically approved

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Jordahl, Henrik

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf