oru.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
To Be or Not to Be . . .: – Brand Affiliation in the Hotel Industry
Örebro University, School of Hospitality, Culinary Arts & Meal Science.ORCID iD: 0000-0002-6365-930X
2019 (English)In: European Journal of Tourism Research, ISSN 1994-7658, E-ISSN 1314-0817, Vol. 21, p. 138-142Article in journal, Editorial material (Refereed) Published
Abstract [en]

The aim of this research project is to increase our understanding of the costs and benefits connected with operating a hotel independently or as part of a hotel chain, using both quantitative and qualitative methods. Such an understanding could be used to spur further research but should also be directly applicable by the practitioners. This research project stems from a genuine practical problem in the hospitality world that is illustrated by the overall research question: “What are the advantages and disadvantages of being affiliated in the hotel industry?”

Place, publisher, year, edition, pages
Varna, Bulgaria: Varna University of Management , 2019. Vol. 21, p. 138-142
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-72926ISI: 000462363400011OAI: oai:DiVA.org:oru-72926DiVA, id: diva2:1294020
Available from: 2019-03-06 Created: 2019-03-06 Last updated: 2019-06-19Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records BETA

Carlbäck, Mats

Search in DiVA

By author/editor
Carlbäck, Mats
By organisation
School of Hospitality, Culinary Arts & Meal Science
In the same journal
European Journal of Tourism Research
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 58 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf