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Use of Brand Equity and Brand Value in the Hospitality Industry: Implications and Possibilities
Carlbäck, Mats
School of Business, Economics and Law, University of Gothenburg, Gothenburg, Sweden.
ORCID iD:
0000-0002-6365-930X
2012 (English)
In:
6th World Conference for Graduate Research in Tourism, Hospitality and Leisure, 24 - 29 April 2012, Fethiye, Turkey: Proceedings Book / [ed] Kozak, M., Kozak, N., 2012, p. 1170-1175
Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2012. p. 1170-1175
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN:
urn:nbn:se:oru:diva-72940
ISBN:
978-605-5437-83-1 (print)
OAI: oai:DiVA.org:oru-72940
DiVA, id:
diva2:1294060
Conference
6th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Fethyie, Turkey, April 24-29, 2012
Available from:
2019-03-06
Created:
2019-03-06
Last updated:
2019-03-06
Bibliographically approved
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Carlbäck, Mats
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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text
asciidoc
rtf
html
text
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