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The media’s role in transmitting a cultural ideology and the effect on the general public
Faculty of Education, University of Tasmania, Launceston, , Australia.
Department of Food and Nutrition, and Sport Science, Gothenburg University, Gothenburg, Sweden.ORCID iD: 0000-0002-3918-7904
2016 (English)In: Qualitative Research in Sport, Exercise and Health, ISSN 2159-676X, E-ISSN 2159-6778, Vol. 8, no 2, p. 131-146Article in journal (Refereed) Published
Abstract [en]

Previous research investigating Australian swimming culture revealed a deeply entrenched ‘slim to win’ ideology, a notion that is centred on the swimmer body needing to be lean in order to achieve competitive performance. While previous research revealed that ‘slim to win’ was occurring in situ, this study examines how media representations might come to be possible contributors to this ideology being proliferated to outsiders of the culture. Specifically, three professional sports photographs are examined for materiality criteria. Further, an affect perspective is employed through Foucault’s idea of ‘dispositive’ to consider how the messages provided by the images, their captions and the titles of the news items they were included in, were consumed. We argue that the media representations included in this investigation are highly problematic because they reinforce the ‘slim to win’ ideology. Further, we argue that many people who contributed to the online forums relating to these media representations reproduced and to a certain extent negotiated ‘slim to win’ through their comments. This latter point occurred via the representations which provided a platform for critical interpretation.

Place, publisher, year, edition, pages
Routledge, 2016. Vol. 8, no 2, p. 131-146
Keywords [en]
affect, body, dispositive, Foucault, Materiality, media, online forum comments, photographs, slim to win, swimming
National Category
Sport and Fitness Sciences
Identifiers
URN: urn:nbn:se:oru:diva-73067DOI: 10.1080/2159676X.2015.1121912ISI: 000376250500002Scopus ID: 2-s2.0-84957801285OAI: oai:DiVA.org:oru-73067DiVA, id: diva2:1295112
Available from: 2019-03-10 Created: 2019-03-10 Last updated: 2019-04-08Bibliographically approved

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Barker-Ruchti, Natalie

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf