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Racism toward the Roma through the affordances of Facebook: bonding, laughter and spite
Örebro University, School of Humanities, Education and Social Sciences. (Diskurs, kommunikation och medier (DCM))ORCID iD: 0000-0002-0679-9605
Örebro University, School of Humanities, Education and Social Sciences. (Film och visuell kommunikation (FVC))ORCID iD: 0000-0002-3295-3602
2019 (English)In: Discourse & Society, ISSN 0957-9265, E-ISSN 1460-3624, Vol. 30, no 4, p. 376-394Article in journal (Refereed) Published
Abstract [en]

This article carries out a multimodal critical discourse analysis (MCDA) of a Romanian Facebook page where comments are made in response to a shared news-clip showing a Roma wedding which clearly invites ridicule. It has been documented that there are well-established discourses representing the Roma as criminal, uneducated, dirty, immoral, and as resisting assimilation into wider society. This Facebook page offers the opportunity to explore which discourses are used in 1500 posts to represent the Roma. We show that the affordances of Facebook open-up the mixing of humor, venting of frustration, extreme racism and sexual violence as those posting entertain each other, create bonds and overtly call out the Roma and others who are believed to be part of a conspiracy against ordinary Romanians. We argue that these newer patterns of representing the Roma are related to the rise of extreme right-wing populist ideology across Europe and beyond. An ideology where direct, simple and violent solutions are required.

Place, publisher, year, edition, pages
Sage Publications, 2019. Vol. 30, no 4, p. 376-394
Keywords [en]
Facebook, humor, multimodal critical discourse analysis, racism, ridicule, right-wing populism, Roma, social media
National Category
Media and Communications
Research subject
Linguistics; Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-74274DOI: 10.1177/0957926519837396ISI: 000470836700003Scopus ID: 2-s2.0-85063957825OAI: oai:DiVA.org:oru-74274DiVA, id: diva2:1315608
Available from: 2019-05-14 Created: 2019-05-14 Last updated: 2019-07-23Bibliographically approved

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Breazu, PetreMachin, David

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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