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Common sense as extremism: the multi-semiotics of contemporary national socialism
Örebro University, School of Humanities, Education and Social Sciences. (Språk och retorik i samhället (Soris))ORCID iD: 0000-0003-1731-1940
Department of Child and Youth Studies, Stockholm University, Stockholm, Sweden.
2019 (English)In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912Article in journal (Refereed) Epub ahead of print
Abstract [en]

This paper explores how national socialist aesthetics and semiotics are regimented within the Swedish Nazi milieu today. In order to treat fascism as contemporary ideology, the article applies intertextuality and provenance as analytical concepts in the analysis of how Nazism is re-emerging discursively. The analysis contributes unique insights, as the dataset consists of extremist discourse aimed at providing members of the most prominent Swedish Nazi movement with guidance on how to embody and express national socialism in their everyday lives. The analysis reveals that common-sense notions about ‘a natural life’ and mainstream aesthetics concerning an outdoor lifestyle emerge as central expressions of a ‘natural’ and ‘healthy’ embodiment of national socialism. This aesthetic finds its ideological motive in opposition to a ‘sick’ , ‘Jewish’ and ‘parasitical’ way of living.Mainstream notions are thus turned into vehicles for political extremism.

Place, publisher, year, edition, pages
Routledge, 2019.
Keywords [en]
National socialism, extremist discourse, multimodal critical discourse analysis, provenance, embodiment, intertextuality, recontexualization, nature, outdoor living
National Category
General Language Studies and Linguistics
Research subject
Swedish Language
Identifiers
URN: urn:nbn:se:oru:diva-74658DOI: 10.1080/17405904.2019.1624183OAI: oai:DiVA.org:oru-74658DiVA, id: diva2:1322925
Available from: 2019-06-11 Created: 2019-06-11 Last updated: 2019-06-12Bibliographically approved

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Westberg, Gustav

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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