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Att marknadsföra sparande till unga kvinnor: En kvalitativ studie om hur unga kvinnor reagerar och resonerar kring marknadsföringsappeals kopplat till sparande i aktier och fonder
Flink, Ellinor
Örebro University, Örebro University School of Business.
Hultin, Malin
Örebro University, Örebro University School of Business.
2019 (Swedish)
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE credits
Student thesis
Alternative title
Savings marketing targeting young women : A qualitative study about how young women react to marketing appeals about savings and stock-market participation (English)
Place, publisher, year, edition, pages
2019. , p. 69
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:oru:diva-75433
OAI: oai:DiVA.org:oru-75433
DiVA, id:
diva2:1339416
Subject / course
Företagsekonomi
Supervisors
Kremel, Anna
Örebro University, Örebro University School of Business.
Examiners
Lindell, Pia
Örebro University, Örebro University School of Business.
Available from:
2019-07-29
Created:
2019-07-29
Last updated:
2019-07-29
Bibliographically approved
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ieee
modern-language-association-8th-edition
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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text
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html
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