Academisation concerns the phenomenon where vocational and practice-oriented fields enter higher education, but also the fact that higher education in general becomes more firmly directed towards scholar competences and research. The ongoing academisation have put pressure on craft educations to develop more efficient pedagogical approaches to hands on skills-acquisition. This paper elaborate on combinations of film instruction and face-to-face learning to augment both hands-on skills and analytical attitudes in crafts. The paper reviews the research field and reflects on own experiences in the use of e-learning and filmed instructions in craft education. The research material consist of own production of film instructions and assessment of pedagogical uses in craft education in graduate courses. The research question is how e-learning can be used in craft education to complement and gear up the efficiency of face-to-face instruction? The preliminary result points at the need to develop a variety of genres of instructions. Filmed instructions need to be declared in terms of learning outcomes and constructively linked to other pedagogical formats of a course curriculum.