The aim of this paper is to present the work of the research team who tried to construct a model that explores general opinions of students about education on Facebook and also opinions of students about education on the social page for course E-marketing by using structural equation model. Facebook has already been present at universities due to the fact that students use it as a primary source of information about news in courses, duties, and so on. The research team carried out an experiment in the course E-marketing at FE of VŠB – TUO, in which Facebook was used as a tool for communication between students and teachers. The research on the attitude of students towards education on Facebook was conducted by questioning using predefined variables. The first form of the model was designed by factor analysis with method Varimax, when six groups of factors that affect respondents´ opinions about education were defined. A structural equation model was used to verify the validity of the model. It appears that four groups of factors mainly affect respondents´ attitudes to this type of education according to the testing performed. These groups of factors are Engagement, Information and Modern Technologies, Lecturers and Scores, and Education on Facebook. The research team also determined statistically the most significant variables in these factors that affect the opinions of students about education the most.