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The complex visual gendering of political women in the press
Örebro University, Department of Humanities.
Örebro University, Department of Humanities.
2008 (English)In: Journalism Studies, ISSN 1461-670X, E-ISSN 1469-9699, Vol. 9, no 6, p. 891-910Article in journal (Refereed) Published
Abstract [en]

In this article, we present an analysis of how gendering is “being done” in press visuals of women in politics. In short, we will argue that women professionals working within the area of politics are gendered and type-cast in more complex ways than previous research has yet shown. In a qualitative analysis of visuals from three different political scandals in Sweden involving prominent political women, we analyse the diversified ways of portraying women in visuals that do not simply reproduce the idea that the gendering of women uncritically correlates with concepts like sexualization, objectification, passivity and otherness. As on-lookers of a professional woman in politics caught in a pressing situation in a photograph, we will argue that at times we may be invited to see her as both an Other and a person with whom we can identify ourselves with. Or a woman may be positioned as an object with a focus on appearance, but not by emphasizing her femininity and sexuality but by doing exactly the reverse. We will also discuss the complexity that is related to the various contextual factors that come into play when press photographers and editors communicatively “work” at accomplishing specific gendered visual “preferred readings”.

Place, publisher, year, edition, pages
London: Routledge , 2008. Vol. 9, no 6, p. 891-910
Keyword [en]
gendering, visuals, press, journalism, politicians
National Category
Social Sciences Interdisciplinary Gender Studies Social Sciences Media and Communications
Research subject
medie- och kommunikationsvetenskap; gender studies
Identifiers
URN: urn:nbn:se:oru:diva-3244DOI: 10.1080/14616700802227845OAI: oai:DiVA.org:oru-3244DiVA, id: diva2:137541
Available from: 2008-11-27 Created: 2008-11-27 Last updated: 2018-01-13Bibliographically approved

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Kroon Lundell, ÅsaEkström, Mats

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf