My research focuses the professionalization of the diplomatic affairs between Poland and Sweden in the late 1950s and in 1960s. During the Cold War, soft power was an important persuasive approach to international relations, typically involving cultural influence. At the end of 1950s the Polish Ministry of Foreign Affairs has established so-called Propaganda Department which had the task to create and spread an image of Poland abroad. This presentation will provide some examples of this image by looking at the exhibitions organized in Sweden in the years 1956-1960. It will discuss what kind of image was created and how it was controlled by the Polish authorities.