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Ett företags internationaliseringsprocess: - i ett land kulturellt skilt från dess hemmamarknad
Örebro University, Swedish Business School at Örebro University.
Örebro University, Swedish Business School at Örebro University.
Örebro University, Swedish Business School at Örebro University.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

Purpose:

The purpose of the study is to describe the internationalization process of one firm when in a country culturally diverse from the firm’s original market.

Methodology/approach:

The study is a single case study which examines one firm’s internationalization process when entering the Chinese market. The approach has been an empiric interaction between empirical and theoretical data.

Findings:

The theory of the Uppsala model was applied to the case-company to test the model’s completeness. The authors found weaknesses and added three more aspects to the model. These three aspects have all been important in the case-company’s internationalization process.

Practical implications:

The practical implications in the case-company’s internationalisation process has been the access to Dr Han Wei’s personal network and his knowledge of the business culture in China.

Research limitations:

The study is limited is to one company’s Internationalization process and can therefore not be generalized.

Originality/Value:

The study has contributed with a theoretical development of the model.

Keywords:

Internationalization process, Uppsala model, establishment chain, psychic distance, personal networks, Guanxi

Paper type:

Single case study

Place, publisher, year, edition, pages
2008. , 57 p.
Keyword [sv]
Internationaliseringsprocesser, Uppsalamodellen, etableringskedjan, psykiskt avstånd, personliga nätverk, guanxi.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-4894ISRN: ORU-HHS/FEK-GK-2009/0028--SEOAI: oai:DiVA.org:oru-4894DiVA: diva2:139196
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2009-10-26 Created: 2009-10-26Bibliographically approved

Open Access in DiVA

fulltext(387 kB)2237 downloads
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Type fulltextMimetype application/pdf

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Swedish Business School at Örebro University
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf