This article draws on interviews with Swedish voluntarily childless women and men in order to discuss their understandings of living in a so-called “child-friendly” welfare society where social policies subsidize families with children. Previous research from Anglo-Saxon countries implies that the social, political and economical interests of the voluntarily childless are in conflict with the interests of parents and that state subsidies and policies in support of parents could be considered as discrimination of childless people. However, in contrast to this previous research, the interviewees did not object to the redistributive tax system that benefits parents or to the political ambition to build a “child-friendly” labour market where it is possible to reconcile work with parenthood. Instead they defended themselves against accusations for being “free-riders” who did not contribute to society by referring to the responsibility they took by paying high taxes. Notwithstanding, the informants criticized how some parents misused their benefits and cashed in on them, making the voluntarily childless feel exploited. The article also suggests that state subsidies can eliminate some motives for voluntary childlessness but not all of them. The results add nuances to previous research as they highlight the importance of further investigating the relations between parents and non-parents in a social and political context.