oru.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
“All a bad b*tch need is money” -en kritisk analys av ambivalensen mellan feminism och kapitalism i musikvideor
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This article argues for the ambivalence between the use of feminist discourses in commercial

purposes as the music industry and popular culture is driven by capitalist logic. The issue is analyzed

with a multimodal discourse analysis. By studying the visual and lexical resources in Cardi B’s music

video to single “Money” we find that whilst the video from a feminist perspective can be viewed

as sex positive and empowering, it simultaneously satisfies the male-gaze and reproduces the

objectification and sexualisation of women. As the music industry is thrives from a commercial

basis, it is capitalism that benefits from its profits.

Place, publisher, year, edition, pages
2020. , p. 53
Keywords [en]
diskursanalys, feminism, femvertising, hiphop, kapitalism, kommersialisering, male-gaze, multimodal, kritisk, musikvideo, objektifiering, populärkultur
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-80986OAI: oai:DiVA.org:oru-80986DiVA, id: diva2:1421322
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2020-04-06 Created: 2020-04-02 Last updated: 2020-04-23Bibliographically approved

Open Access in DiVA

fulltext(21025 kB)40 downloads
File information
File name FULLTEXT01.pdfFile size 21025 kBChecksum SHA-512
119fe8c8d44576150e347fee437c2a8f7545c4ef211a6818277b3cf2d143297667bc29b9e9e593e9991738400b35aadc0838d56c60e9d81d53233101b95741be
Type fulltextMimetype application/pdf

By organisation
School of Humanities, Education and Social Sciences
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 40 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 83 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf