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The glocalised process of sport development: Diversification of women’s artistic gymnastics
Örebro University, School of Health Sciences. University of Gothenburg, Sweden.ORCID iD: 0000-0002-3918-7904
University of Greenwich Business School, UK.
University of Western Australia, Australia.
National University of PoliticalStudies and Public Administration, Romania.
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2019 (English)In: The Diversity of Leisure: Proceedings of the Australian and New Zealand Association for Leisure Studies (ANZALS) 14th Biennial Conference / [ed] Trudie Walters, Roslyn Kerr and Emma J. Stewart, 2019Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

From 1952 until the fall of Communism in 1989, the most successful women’s artistic gymnasts emerged from Communist sport regimes. From the 1970s onwards, their model of women’s artistic gymnastics (WAG), ‘pixie-style’ model (Kerr, et al, 2017; Barker-Ruchti, 2009), which prescribes young age, sexually undeveloped bodies, and darling-like and cute performance, became globalised (Cervin, 2017). In this presentation, we aim to explore how WAG in five case countries -Australia, Brazil, Romania, Russia, and The Netherlands –has developed since 1989. We draw on Robertson’s (1994; 1995) glocalisation theory to examine the countries’ WAG efforts to develop WAG. Materials to do this were collected through our expert knowledge, publicly available documents, informal interviews and scientific and media texts.

Our results demonstrate three development paths: The decline, roller coaster and innovation path. Each of these paths had at its basis organisational investment to systematise national WAG, albeit to different extents and at different points in time. The decline path depicts the East European systems, who had championed pixie style WAG, but have since 1989 lost dominance because of political, economic and social challenges. The roller coaster path portrays Australia and Brazil. These countries’ path has been characterised by competitive instability because of organisational inconsistencies, inter-organisational conflict, accusations of abuse, and instable coach/athlete populations. The innovation path describes The Netherlands. Their key development strategy has been the initiation and branding of a novel performance style, which has generated international medals and popularity.In sum, the three paths offer a longitudinal perspective of the multidimensional and glocalisedprocess of national sport development (Giulianotti & Robertson, 2004). They highlight the influence of historical, structural, and (inter-)organisational factors, and the glocalised reactions and innovation activities, and how these shape the development of sport.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Glocalisation, 5 case countries, 3 development paths, de-centring of Eastern gymnastics dominance
National Category
Sport and Fitness Sciences
Identifiers
URN: urn:nbn:se:oru:diva-82262ISBN: 978-0-473-50042-9 (electronic)ISBN: 978-0-473-50043-6 (print)OAI: oai:DiVA.org:oru-82262DiVA, id: diva2:1433815
Conference
Australia and New Zealand Association for Leisure Studies(ANZALS) 2019, Queenstown, New Zealand, December 10-13, 2019.
Available from: 2020-06-01 Created: 2020-06-01 Last updated: 2022-06-17Bibliographically approved

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