Optimizing parameters with momentum, normalizing data values, and using rectified linear units (ReLUs) are popular choices in neural network (NN) regression. Although ReLUs are popular, they can collapse to a constant function and" die", effectively removing their contribution from the model. While some mitigations are known, the underlying reasons of ReLUs dying during optimization are currently poorly understood. In this paper, we consider the effects of target normalization and momentum on dying ReLUs. We find empirically that unit variance targets are well motivated and that ReLUs die more easily, when target variance approaches zero. To further investigate this matter, we analyze a discrete-time linear autonomous system, and show theoretically how this relates to a model with a single ReLU and how common properties can result in dying ReLU. We also analyze the gradients of a single-ReLU model to identify saddle points and regions corresponding to dying ReLU and how parameters evolve into these regions when momentum is used. Finally, we show empirically that this problem persist, and is aggravated, for deeper models including residual networks.