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Assessing the impact of the sharing economy on the evolution of online commerce
Örebro University, Örebro University School of Business. The Ratio Institute, Stockholm, Sweden .ORCID iD: 0000-0002-1206-7945
Stockholm School of Economics Institute for Research, Stockholm, Sweden.
Örebro University, Örebro University School of Business. The Ratio Institute, Stockholm, Sweden.ORCID iD: 0000-0003-2632-6378
Jönköping University, Jönköping, Sweden.ORCID iD: 0000-0002-8625-8744
2020 (English)In: ISPIM Conference Proceedings, Manchester: The International Society for Professional Innovation Management (ISPIM) , 2020Conference paper, Published paper (Refereed)
Abstract [en]

This paper aims to assess the impact of the sharing economy on ways in which online commerce is evolving. By utilising Social Media Analytics to systematically track the developments of the sharing economy visà-vis online commerce, we analyse an empirical material of 8,755 user-generated content covering a time period of 24 months. Our findings illustrate that the sharing economy fuels platforms focusing attention to sharing commerce but also platforms engaged in social commerce and more general forms of e-commerce. Furthermore, our findings show the sectors in which sharing commerce, social commerce and general forms of e-commerce have become particularly prevalent. The paper contributes to previous literature by providing a systematic empirical contribution on the impact of the sharing economy on the evolution of online commerce and by conceptually explaining why the sharing economy gives rise to a relatively wide plethora of online commerce initiatives.

Place, publisher, year, edition, pages
Manchester: The International Society for Professional Innovation Management (ISPIM) , 2020.
Keywords [en]
Sharing economy, online commerce, sharing commerce, social commerce, e-commerce, social media analytics
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-90843ISBN: 978-952-335-465-4 (electronic)OAI: oai:DiVA.org:oru-90843DiVA, id: diva2:1541460
Conference
ISPIM Connects Bangkok – Partnering for an Innovative Community, Bangkok, Thailand, March 1-4, 2020
Available from: 2021-04-01 Created: 2021-04-01 Last updated: 2021-04-07Bibliographically approved

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Geissinger, AndreaÖberg, ChristinaSandström, Christian

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf