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Editorial
University College, London, UK.
University of Leeds, UK.
University of Cape Town, South Africa.
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0002-6396-4240
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2021 (English)In: Multimodality & Society, ISSN 2634-9795, E-ISSN 2634-9809, Vol. 1, no 1, p. 3-7Article in journal, Editorial material (Other academic) Published
Abstract [en]

The launch of Multimodality & Society by Sage is a recognition, if any were needed, that the field of multimodality has reached a new level of maturity. It serves to further establish multimodality as a significant and dynamic area of investigation in contemporary communication and interaction.

Multimodality & Society marks an important shift in the status of multimodality. In its early days, with its origins in the distinct but interconnected work of linguistic scholars, multimodality largely occupied a somewhat marginal position within linguistics. It was seen as a kind of ‘Linguistics-Plus’ approach, an optional analytical layer over existing linguistic paradigms. Over the past two decades or so, multimodal theory and methods have been honed and developed through the intensive work of scholars within distinct areas of linguistics and semiotics, that seek to understand communication, interaction and representation to be more than about language. With attention to the full range of modes – gesture, gaze, movement, posture, and so on, multimodality interrogates how the resources and processes of meaning-making shape and are shaped by people, institutions and societies. The power of multimodality lies in the concepts, methods and theoretical frameworks it provides for the collection and analysis of a wide variety of visual, aural, embodied, material, and spatial aspects of interaction and environments, and insight on the relationships between these. This has led to the emergence of different theoretical approaches to multimodality, each articulate and emphasize multimodal concerns differently through their concepts, methods, and empirical interests. Approaches, such as, for example, multimodal conversation analysis, multimodal corpus design, multimodal ethnography, multimodal (critical) discourse analysis, multimodal metaphor, and multimodal social semiotics, are taught and used within disciplines including linguistics, discourse studies, media and communication studies, as well as education studies. These collectively position multimodality at the forefront of understanding communication, interaction and representation.

Place, publisher, year, edition, pages
Sage Publications, 2021. Vol. 1, no 1, p. 3-7
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Languages and Literature
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Swedish Language
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URN: urn:nbn:se:oru:diva-91108DOI: 10.1177/2634979521992902OAI: oai:DiVA.org:oru-91108DiVA, id: diva2:1544728
Available from: 2021-04-16 Created: 2021-04-16 Last updated: 2023-03-29Bibliographically approved

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