Viral Information Pandemic As A Problem Of Modern Civilization
2021 (English)In: The European Proceedings of Social & Behavioural Sciences (EpSBS), E-ISSN 2357-1330, Vol. 120, p. 41-46Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Future Academy , 2021. Vol. 120, p. 41-46
Keywords [en]
Fakes, social networks, viral information
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-96196DOI: 10.15405/epsbs.2021.12.03.6OAI: oai:DiVA.org:oru-96196DiVA, id: diva2:1624005
Conference
International Scientific Conference "PERISHABLE AND ETERNAL": Mythologies and Social Technologies of Digital Civilization-2021, Veliky Novgorod, Russian Federation, November 22-23, 2021
Note
The purpose of the present work is to analyze the reasons for the transformation of information into a viral one (based on the material of the regional mass media of the Murmansk region, Russia). The research material is the media and social networks of the Murmansk region. The choice of regional sources is due to their vulnerability and dependence on the financial capabilities of editorial offices and a limited audience. The research methods in the work are the method of continuous sampling, discourse and content analysis, as well as an integrated and structural approach. It is shown that the reasons for which information becomes viral are its content and ways of distribution. Currently, the so-called "shuttle path" is becoming important, according to which social networks are sources of information for traditional media, whose opinions from publications are then returned to social networks, where users discuss the problem, including in the form of comments on the publication on the Internet. Another important reason why information becomes viral is its content, that is, its easy digestibility and recognition. At the same time, the virality of information increases, which becomes so interesting for media users that they want to share it. In this way, the audience's trust in traditional media is formed. Field of application of the results. The research results can be applied in the practical activities of journalists, PR-technologists, bloggers.
2022-01-022022-01-022025-02-07Bibliographically approved