To Örebro University

oru.seÖrebro University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Trade Marks with Multiple Messages: A Problem of Distinctiveness
Örebro University, School of Law, Psychology and Social Work.ORCID iD: 0000-0002-3388-5939
2021 (English)In: The Economy in Names. Values, Branding and Globalization: Proceedings of Names in the Economy 6, International Conference, Uppsala, 3-5 June 2019 / [ed] Katharina Leibring; Leila Mattfolk; Kristina Neumüller; Staffan Nyström; Elin Pihl, Uppsala: Institutet för språk och folkminnen, 2021, p. 103-117Chapter in book (Refereed)
Abstract [en]

The essential function of a trade mark is to guarantee the identity of the origin of the marked goods or services to the consumer or end user. For this, it must have distinctive character. Some trade marks may, however, convey other messages, in addition to the trade mark message. This is often the case with unconventional trade marks, such as shape marks and colour marks, because of the nature of those trade mark objects. The problem with several messages may, however, also arise in connection with conventional trade marks, such as descriptive word marks and slogans. It may be difcult to establish distinctiveness in relation to such marks, since the consumers do not easily perceive them as indicating commercial origin. In some cases there may also be a public interest that the potential trade mark object should be freely used by all. The problems with registering trade marks with multiple messages in the European Union will be dealt with in this article, with a focus on how the balancing of diferent interests has been done by the legislator and in case-law.

Place, publisher, year, edition, pages
Uppsala: Institutet för språk och folkminnen, 2021. p. 103-117
Series
Skrifter utgivna av Institutet för språk och folkminnen, Namnarkivet i Uppsala, Serie B, Meddelanden ; 14
Keywords [en]
distinctiveness, word mark, slogan, unconventional trade mark, EU trade mark
National Category
Law
Research subject
Law
Identifiers
URN: urn:nbn:se:oru:diva-96341ISBN: 9789186959739 (electronic)OAI: oai:DiVA.org:oru-96341DiVA, id: diva2:1626186
Note

This article is based on the lecture: ‘Trade marks – names, but not only names’, given in the 6th International Conference on Names in the Economy (NITE 6), Uppsala, 3–5 June 2019. 

Available from: 2022-01-10 Created: 2022-01-10 Last updated: 2024-01-16Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

The Economy in Names. Values, Branding and Globalization

Authority records

Lunell, Erika

Search in DiVA

By author/editor
Lunell, Erika
By organisation
School of Law, Psychology and Social Work
Law

Search outside of DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 161 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf