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Are Excellent Service and Good Food too Much to Ask? Analysis of Online Customer Reviews on MSC Cruises as a Case of Mainstream Cruise Market Segment
Leiden University, Leiden, The Netherlands.
Örebro University, School of Hospitality, Culinary Arts & Meal Science.ORCID iD: 0000-0002-6365-930X
2022 (English)In: EuroCHRIE2022 Apeldoorn, The Netherlands October 25-27, 2022: ABSTRACTS, PAPERS & LECTURER'S LOUNGE, 2022, p. 28-28Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This research used a collection of consumer reviews on cruises from two online portals to evaluate the relationship between overall customer satisfaction and different cruise experiences. Hospitality basics, especially dining and service, emerge as being important predictors of overall satisfaction, perceived value and ship quality. Comparison of satisfaction ratings and food cost across cruise lines suggest that cutting costs in this area faces a tradeoff with declining satisfaction that may be of greater value than the cost savings. These, and other review metrics, can form the basis of a theoretical underpinning for managerial accounting metrics in the all-inclusive hospitality sectors.

Place, publisher, year, edition, pages
2022. p. 28-28
Keywords [en]
Cruise lines, All-inclusive, Restaurant management, Experience accounting, Online reviews, Big data analysis, Customer satisfaction, Customer value, Non-financial metrics, Managerial accounting
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-102247OAI: oai:DiVA.org:oru-102247DiVA, id: diva2:1711183
Conference
EuroCHRIE 2022, Apeldoorn, The Netherlands, October 24-27, 2022
Available from: 2022-11-16 Created: 2022-11-16 Last updated: 2022-11-16Bibliographically approved

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Carlbäck, Mats

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf