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Manufacturer go green: A typology of offerings and capability requirements
Centre for Business Model Innovation (CBMI), Linköping University, Linköping, Sweden.
Örebro University, Örebro University School of Business. Orebro Univ, Sch Business, Fak Gatan 1, S-70281 Orebro, Sweden..ORCID iD: 0000-0002-9448-2359
2022 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 107, p. 423-432Article in journal (Refereed) Published
Abstract [en]

Environmental sustainability is becoming an increasingly important motivator for the development of new of-ferings on business-to-business markets. Taking environmental concerns into account in the creation of new offerings can increase the complexity of the offering development process. Green offering development is therefore associated with new or emphasized capability requirements. This paper aims to explore these capability requirements through a multiple case study of manufacturing firms. It introduces a typology of three distinct kinds of green offering development, and suggests capabilities that are especially important for each type of green offering. The three types of offering are: internally oriented green production, externally oriented green application, and finally, reshaped green networks, which entails modifications in the boundaries between pro-duction and use.

Place, publisher, year, edition, pages
Elsevier, 2022. Vol. 107, p. 423-432
Keywords [en]
Industrial offerings, Environmental sustainability, Green offerings, Capabilities, Typology
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-102400DOI: 10.1016/j.indmarman.2022.10.009ISI: 000883045500009Scopus ID: 2-s2.0-85141690806OAI: oai:DiVA.org:oru-102400DiVA, id: diva2:1713455
Available from: 2022-11-25 Created: 2022-11-25 Last updated: 2022-11-25Bibliographically approved

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Carlborg, Per

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