The contemporary textual landscape of public authorities is flooded with ‘vision and values’ or ‘platform of values’ texts. Some of these texts contain multimodal offers of affects, such as ‘happiness’ or ‘courage’. This chapter presents an analysis of the functions of the ‘affect-driven civil servant’ in multimodal ‘vision and values’ texts of public authorities in Sweden, along with a discussion about the organizational and professional practices of which they are a part. Departing from social semiotics and multimodal critical discourse studies, the analysis draws on Wetherell’s notion of affect as discursive meaning-making and Bhatia’s critical genre analysis in order to discuss the affective aspects of multimodal texts as part of professional practice and culture. The primary data comprise ‘platform of values’ texts of public authorities in Sweden from 2016, which have been matched with secondary data in the form of a video recorded two-hour focus group discussion with seven senior civil servants/managers responsible for ‘value work’ at their respective public authority. The results show how affect as semiotic potential is used to create a new type of identity for the civil servant – as a means of ‘softly’ governing organizations through multimodal texts.