In today's competitive business environment, companies have realized the importance of building strong and lasting relationships between consumers and brands. Storytelling has become one powerful tool for companies to create their brands and deliver unique consumer experiences. This study aims to examine the impact of visual storytelling on consumer responses and perception toward the brand Oura Health. Oura Health is a company that specializes in selling digital health products, particularly focusing on sleep and health tracking. Their main product is the Oura Ring, which is a ring-shaped device that tracks a user's sleep and overall health. The Oura Ring has gained significant popularity, with an average of 89,000 monthly searches. This study used mixed methods, including photo-elicitation interviews and thematic analysis to find the result. The finding of this study shows that participants had different perceptions and responses toward Oura Health brand, which were influenced by their experiences with the website.