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Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing: Developing a model to forecast the ROI of SEO based on the SOSTAC Planning System
Örebro University, Örebro University School of Business.
Örebro University, Örebro University School of Business.
2023 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2023.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-108466OAI: oai:DiVA.org:oru-108466DiVA, id: diva2:1799554
Subject / course
Företagsekonomi
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Examiners
Available from: 2023-09-22 Created: 2023-09-22 Last updated: 2023-09-22Bibliographically approved

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Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing(3422 kB)5015 downloads
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File name FULLTEXT01.pdfFile size 3422 kBChecksum SHA-512
ed217da3316087fdef0b65fd802bf2968c8a639301157e04033b1801a040b3d89b553663813cdddb94a3e302acf8408884a58542c5414d2aa8d5b4464b407572
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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