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Personality and Place as resources for regional development: Alfred Nobel’s Karlskoga
CIRCLE, Lund University, Lund, Sweden.ORCID iD: 0000-0003-3429-2788
Örebro University, School of Humanities, Education and Social Sciences. (Gender and regional development)ORCID iD: 0000-0002-4376-7493
2024 (English)In: Regional studies, ISSN 0034-3404, E-ISSN 1360-0591, Vol. 58, no 10, p. 1874-1885Article in journal (Refereed) Published
Abstract [en]

In “Alfred Nobel’s Karlskoga”, Sweden, the municipality has placed its most famous former resident at the heart of its economic development strategy. Through an in-depth qualitative case study, we examine the tensions and complexities surrounding this process and fill an existing research gap around personality-based place-branding for regional development purposes. The findings suggests that even with a world-famous figure as talisman, personality-based place branding is a complex endeavor, where old rivalries, tightknit social structures and economic dependencies makes us question – is it even possible to build a brand which is both inclusive and truly representative of a place?

Place, publisher, year, edition, pages
Routledge, 2024. Vol. 58, no 10, p. 1874-1885
Keywords [en]
Place branding, regional development, small cities, peripheral regions, city planning
National Category
Economic Geography Human Geography Social and Economic Geography
Research subject
Social and Economic Geography
Identifiers
URN: urn:nbn:se:oru:diva-107764DOI: 10.1080/00343404.2023.2250813ISI: 001078273100001Scopus ID: 2-s2.0-85173525272OAI: oai:DiVA.org:oru-107764DiVA, id: diva2:1802488
Funder
Örebro UniversitySwedish Research Council Formas, 2018-01053Available from: 2023-10-04 Created: 2023-10-04 Last updated: 2025-01-24Bibliographically approved

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Andersson, Ida

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