To Örebro University

The current paper aims to investigate the role of gender in the adoption and use of ICT for an active and healthy ageing in the context of diverse socioeconomic considerations. The investigation has been conducted among seniors in Poland and Sweden, countries experiencing significant socioeconomic differences. The adopted research approach is based on Value-Focused Thinking (VFT). The preliminary findings suggest that the most significant gender-related differences in the perception of values refer to minimizing loneliness and maximizing ICT solution alignment with seniors’ needs. The proposed avenues for future research include an investigation into the role of technology ambassadors played by women.