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Exigence at the Dawn of Recommendation Media: Dramatizing Salience in Audio Memes
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0001-8543-4411
2024 (English)In: Rhetoric Society Quarterly, ISSN 0277-3945, E-ISSN 1930-322X, Vol. 54, no 1, p. 74-88Article in journal (Refereed) Published
Abstract [en]

This article looks at how exigence is made publicly observable in user-based media operating on recommendation algorithms. Messaging in these rhetorical environments often takes the form of imitative behaviors rather than statements inviting a direct response. Examined in the article are two audio memes from TikTok representing two modes of imitation: one a physical imitation meme associated with the Woman, Life, Freedom protests in Iran, and the other a narrative imitation meme where participants objectify endemic social problems. The findings suggest that the responsorial imperative of audio memes can either intensify the speed and urgency with which an exigence is experienced, or it can bring urgency to endemic problems. The studies also find that the formal qualities of a given audio meme constrain both how an exigence is communicated as well as what kinds of exigences the meme can be taken up for in the first place.

Place, publisher, year, edition, pages
Routledge, 2024. Vol. 54, no 1, p. 74-88
Keywords [en]
Audio memes, exigence, genre studies, mimesis, the rhetorical situation, TikTok
National Category
History of Science and Ideas Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-109464DOI: 10.1080/02773945.2023.2251454ISI: 001082793600001Scopus ID: 2-s2.0-85174072346OAI: oai:DiVA.org:oru-109464DiVA, id: diva2:1808413
Available from: 2023-10-31 Created: 2023-10-31 Last updated: 2025-02-21Bibliographically approved

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Roderick, Noah

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