To Örebro University

oru.seÖrebro University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Multimodal rhythm in TikTok videos: Exploring a recontextualization of the Gillard ‘misogyny speech’
Örebro University, School of Music, Theatre and Art.ORCID iD: 0000-0001-5249-0150
School of the Arts and Media, Faculty of Arts, Architecture & Design, The University of New South Wales, Sydney, NSW, Australia.
2024 (English)In: Multimodality & Society, ISSN 2634-9795, E-ISSN 2634-9809, Vol. 4, no 1, p. 58-79Article in journal (Refereed) Published
Abstract [en]

This article presents a multimodal rhythmic analysis of a TikTok video, adopting a social semiotic perspective on embodied meaning-making. We highlight the importance of rhythm in coordinating and intertwining semiotic modes to produce meaning. The study develops a method for undertaking an integrated multimodal analysis of rhythm across speech, bodily action, gesture and music, and develops a transcription convention for representing this rhythmic unfolding. The data considered is a TikTok ‘glambot/boss challenge’ video featuring a lip sync to audio sampled from former Australian Prime Minister Julia Gillard’s 2012 culturally iconic ‘Misogyny Speech’ condemning misogynist and sexist men, particularly those in positions of power. This speech achieved viral prominence internationally and continues to be a key feminist text in Australian political history. The paper demonstrates how end-accented rhythmic groups create anticipation and lead to the main event in both the speech and glambot sections of the video. Alongside the rhythmic analysis, the article examines the intertextual meanings established with other TikTok videos that iterate the glambot meme and glambot challenge.

Place, publisher, year, edition, pages
Sage Publications, 2024. Vol. 4, no 1, p. 58-79
Keywords [en]
TikTok, rhythm, social media, multimodality, intertextuality
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-110187DOI: 10.1177/26349795231207228OAI: oai:DiVA.org:oru-110187DiVA, id: diva2:1819093
Available from: 2023-12-13 Created: 2023-12-13 Last updated: 2024-05-20Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records

Han, Joshua

Search in DiVA

By author/editor
Han, Joshua
By organisation
School of Music, Theatre and Art
In the same journal
Multimodality & Society
Communication Studies

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 78 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf