To Örebro University

This study examined the key aspects for baby boomers, people born between 1946-1964, interms of restaurant choice and the dining experience. Additionally, it also investigated whether there are differences between men and women in these regards. This was conducted through structured interviews which were analyzed via pie charts, correlation tables, andthematic analysis. The research revealed that the differences between men and women are inmany cases small, although a few aspects showed significant differences. The aspects mosthighly prioritized by the baby boomer generation included the variety of food options, thequality of service, and the restaurant concept when choosing a restaurant. Regarding thepriorities between men and women, the aspect "quality of service" was the highest priority among women, while among men, the aspect of "variety of food options" was of utmost importance.