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The evolution and development of entrepreneurial marketing
University of Illinois at Chicago.
Örebro University, Swedish Business School at Örebro University. (Dahméncentrum)
Georgia Southern State University.
2008 (English)In: Journal of small business management (Print), ISSN 0047-2778, E-ISSN 1540-627X, Vol. 46, no 1, 99-112 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First an historical perspective of the evolution of EM is offered and some central incidents are identified. Further, empirical indications of small and medium-sized firm marketing behavior are reported and analyzed. Some distinctive differences between EMand administrative focused marketing are identified. This paper provides future scholars with a summary of how EM has evolved into a potential new school of  marketing thought and offers several issues that should stimulate future research in EM.

 

Place, publisher, year, edition, pages
Oxford: Blackwell , 2008. Vol. 46, no 1, 99-112 p.
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-5957DOI: 10.1111/j.1540-627X.2007.00234.xOAI: oai:DiVA.org:oru-5957DiVA: diva2:202224
Available from: 2009-03-09 Created: 2009-03-09 Last updated: 2010-10-19Bibliographically approved

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Hultman, Claes M.
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Swedish Business School at Örebro University
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CiteExportLink to record
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