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History, theory and evidence of entrepreneurial marketing: an overview
University of Illinois at Chicago.
Örebro University, Swedish Business School at Örebro University. (Dahméncentrum)
Utrecht University, The Netherlands.
Leuphana Uiniversity, Lueneburg, Germany.
2010 (English)In: International Journal of Entrepreneurship and Innovation Management, ISSN 1368-275X, Vol. 11, no 1, 3-18 p.Article in journal (Refereed) Published
Abstract [en]

Entrepreneurial marketing (EM), i.e., the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminary empirical findings. More exactly, we propose our own definition of EM especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating customer value through such means as innovativeness, creativity, selling, networking or flexibility. Besides, we offer an overview of EM’s ‘modern history’ within the last 20 years and

Place, publisher, year, edition, pages
Milton Keynes: Inderscience Enterprises , 2010. Vol. 11, no 1, 3-18 p.
Keyword [en]
Entrepreneurial marketing; EM; entrepreneurship; innovation; marketing.
National Category
Business Administration Social Sciences Economics and Business
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-5958DOI: 10.1504/IJEIM.2010.029765OAI: oai:DiVA.org:oru-5958DiVA: diva2:202227
Available from: 2009-03-09 Created: 2009-03-09 Last updated: 2010-06-24Bibliographically approved

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Hultman, Claes M.
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Swedish Business School at Örebro University
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Citation style
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