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Some theoretical foundations of entrepreneurial marketing
University of Illinois at Chicago.
Örebro University, Swedish Business School at Örebro University. (Dahméncentrum)
2008 (English)In: Innovation, competitiveness, growth and tradition in SMEs: rencontres de St-Gall 2008 / [ed] Urs Fueglistaller, Thierry Volery, Walter Weber, St Gallen, Schweiz: KMU Verlag HSG , 2008Conference paper, (Refereed)
Abstract [en]

Entrepreneurial Marketing is a scholarly concept that is beginning to blossom. The quantity and quality of related research and writing is increasing and theoretical as well as empirical works are ex-panding the frontiers of knowledge. It is our hope that this paper will stir creative thinking among the readers as we combine several important domains.

Place, publisher, year, edition, pages
St Gallen, Schweiz: KMU Verlag HSG , 2008.
Keyword [en]
Entrepreneurial marketing; Marketing; Entrepreneurship; Innovation
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-5963ISBN: 978-3-906541-26-6 (print)OAI: oai:DiVA.org:oru-5963DiVA: diva2:202257
Conference
Rencontres de St-Gall 2008, Innovation, competitiveness, growth and tradition in SMEs, September 1.–3. 2008, St. Gallen
Available from: 2009-03-09 Created: 2009-03-09 Last updated: 2013-05-16Bibliographically approved

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http://www1.kmu.unisg.ch/rencontres/Renc2008/Topics_2008/B/Rencontres_2008_Hultmann_f.pdf

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Hultman, Claes M.
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Swedish Business School at Örebro University
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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • asciidoc
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