oru.sePublikationer
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Promotion and advertising
University of Illinois at Chicago.
Örebro University, Department of Business, Economics, Statistics and Informatics. (Dahméncentrum)
2006 (English)Report (Other academic)
Abstract [en]

Businesses must sell.  And, while the quality, price, availability, etc., of the goods and/or services to sell must fit the markets in which they are to be sold, sales do not occur unless (potential) customers know what a business has to offer.  Where there is only one supplier, customer awareness is given.   But in a highly competitive environment, a condition that typifies most small business markets, a gaggle of voices attempt to familiarize (potential) customers with the goods and/or services they sell and the reasons (potential) customers should patronize them rather than someone else.  Effectively, each competitor endeavors to distinguish from the crowd.  This differentiation process requires promotion, often including formal advertising.  Successful promotion and advertising typically demands considerable amounts of human and/or physical capital.  Since most small businesses are resource constrained, the promotional challenges for small-business owners and managers are even more demanding than they would be in other situations. This issue of the National Small Business Poll, therefore, focuses on Promotion and Advertising.

Place, publisher, year, edition, pages
2006. Vol. 6, no 7, 22 p.1-22 p.
Series
NFIB National Small Business Poll, ISSN 1534-8326 ; Vol 6, nr 7
Keyword [en]
Small Business Marketing, Entrepreneurial Marketing, Entrepreneurship
National Category
Business Administration Social Sciences Economics and Business
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-6622OAI: oai:DiVA.org:oru-6622DiVA: diva2:214493
Available from: 2009-05-05 Created: 2009-05-05 Last updated: 2012-05-22Bibliographically approved

Open Access in DiVA

No full text

Other links

http://www.411sbfacts.com/files/promotion.pdf

Search in DiVA

By author/editor
Hultman, Claes
By organisation
Department of Business, Economics, Statistics and Informatics
Business AdministrationSocial SciencesEconomics and Business

Search outside of DiVA

GoogleGoogle Scholar

Total: 838 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf