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Marketing perspectives
Örebro University, Department of Business, Economics, Statistics and Informatics. (Dahméncentrum)
University of Illinois at Chicago.
2006 (English)Report (Other academic)
Abstract [en]

There are almost six million small employers in the United States and millions of other businesses without employees.  In addition, hundreds of thousands, if not millions, of businesses located outside the United States and many non-profits located within compete for American customers.  The resulting cacophony makes it very difficult for the individual small-business owner to emerge from the din and market his or her firm and its products/services.  Still, small-business owners and managers have no choice.  They must reach their potential customer base they are to have any chance of survival, let alone success.  Thus the marketing attributes and strategies employed in successful firms are of particular interest to many and yield this issue of the National Small Business Poll, Marketing Perspectives.

Place, publisher, year, edition, pages
2006. , 26 p.1-26 p.
Series
NFIB National Small Business Poll, ISSN 1534-8326 ; Vol 6, nr 8
Keyword [en]
Small Business Marketing, Entrepreneurial Marketing, Marketing, Entrepreneurship
National Category
Business Administration Social Sciences Economics and Business
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-6626OAI: oai:DiVA.org:oru-6626DiVA: diva2:214498
Available from: 2009-05-05 Created: 2009-05-05 Last updated: 2012-05-22Bibliographically approved

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http://www.411sbfacts.com/files/marketing.pdf

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Citation style
  • apa
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