oru.sePublikationer
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Marketing/Entrepreneurship interface: revisited and future directions
Örebro University, Swedish Business School at Örebro University. (Dahméncentrum)
University of Illinois.
University of Illinois.
2007 (English)In: The entrepreneurship - innovation - marketing interface: 2nd symposium, Karlsruhe / [ed] Reinhold Würth, Wolfgang Gaul, Künzelsau, Germany: Swiridoff Verlag , 2007, 3-34 p.Conference paper, (Other academic)
Abstract [en]

Marketing and entrepreneurship have existed as two independent, scholarly domains until recent years. In the past decade, the growing quality of entrepreresearch has led to new contributions to marketing knowledge. And market opportunities and marketing may be the two most important elements underpinning successful business creation. This article places these developments into a broader environment and historical context, proposes research propositions to guide further research, based on a qualitative study, and suggests educational implications.

Place, publisher, year, edition, pages
Künzelsau, Germany: Swiridoff Verlag , 2007. 3-34 p.
Series
Texts from the Interdisciplinary Institute for Entrepreneurship at the University of Karlsruhe, 12a
Keyword [en]
Marketing; Entrepreneurial marketing; Entrepreneurship
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-6629ISBN: 978-3-89929-120-9 (print)OAI: oai:DiVA.org:oru-6629DiVA: diva2:214502
Conference
2nd Symposium on the Entrepreneurship - Innovation - Marketing Interface, October 6-7, 2007, Karlsruhe, Germany
Available from: 2009-05-05 Created: 2009-05-05 Last updated: 2016-09-23Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Hultman, Claes M.
By organisation
Swedish Business School at Örebro University
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Total: 209 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf