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A value creation view of opportunity recognition processes
Örebro University, Department of Business, Economics, Statistics and Informatics. (Dahméncentrum)
2005 (English)In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, Vol. 2, no 4, 404-417 p.Article in journal (Refereed) Published
Abstract [en]

Opportunity recognition is an important part of value creation processes and vice-versa.  A qualitative study, involving in-depth, semi-structured interviews of 59 firm-owners/founders in the U.S. and Sweden was conducted to better understand how entrepreneurs and SME owners engage in opportunity recognition and marketing practices. The findings revealed evidence of: planning to be opportunistic, a propensity to take action, opportunities perceived incrementally over years, instantaneous opportunity evaluation, first customer testing rather than formal market research, both Kirznerian alertness and Schumpeterian new combinations, job dissatisfaction and industry experience preceding opportunity recognition, support for the Bhave model, variations in the level of search, entrepreneurs taking “ownership” of ideas that were not originally theirs, use of supply and demand in recognizing opportunities and contingent opportunity recognition.

Place, publisher, year, edition, pages
Genéve, Switzerland: Inderscience Publishers , 2005. Vol. 2, no 4, 404-417 p.
Keyword [en]
opportunity recognition; value creation; qualitative; business ideas
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-6785DOI: 10.1504/IJESB.2005.007089OAI: oai:DiVA.org:oru-6785DiVA: diva2:217762
Available from: 2009-05-15 Created: 2009-05-13 Last updated: 2012-02-14Bibliographically approved

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Hultman, Claes M.
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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • text
  • asciidoc
  • rtf