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Offer proposition, need structure and elements of value in buyer-seller dyads
Örebro University, Department of Business, Economics, Statistics and Informatics. (Dahméncentrum - affärsutveckling, entreprenörskap och innovationer)ORCID iD: 0000-0001-5658-8868
2004 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

This paper contains a conceptual discussion regarding the underlying process that precedes a market exchange between two parties in a business-to-business context. The first step towards developing a research model is taken, where the concepts of context, offer proposition, need structure and elements of value together with the seller’s and buyer’s perception of each are integrated.

Place, publisher, year, edition, pages
2004.
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-8668OAI: oai:DiVA.org:oru-8668DiVA, id: diva2:279431
Conference
UIC Research Symposium on Marketing and Entrepreneurship, Metz, Frankrike, 30/6-2/7 2004
Available from: 2009-12-03 Created: 2009-12-03 Last updated: 2017-11-08Bibliographically approved

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Stenmark, Nina

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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