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Investerargrupper: En studie utifrån Wärneryds investerarmodell
Örebro University, Swedish Business School at Örebro University.
Örebro University, Swedish Business School at Örebro University.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Listed corporations achieve effectiveness through segmentation of investors. Categorization of like- minded investors diminishes goal incongruence. This thesis aim to examine an Investor models accuracy, provided by a Professor Emeritus in Economic Psychology in 2001. This model segments investors as active, passive, speculative and naive investors.

 

This thesis has a demarcation to private investors on the Swedish stock market. It has a deductive and qualitative approach as the purpose is to study the Investor model. In order to obtain empirical data semi- structured interviews were conducted with Avanza Bank, Handelsbanken, Aktiespararna and Karl- Erik Wärneryd, the author of the Investor model. All interviews were carried out by telephone except the face- to- face interview with Karl- Erik Wärneryd.

 

The conclusion of this thesis is that the Investor model is not universal. The Investor model needs to be modified by the purpose of the sector of the application in order to be accurate. Different factors have influenced investors since 2001 which has subsequently had an effect on the Investor groups’ characteristics.

Place, publisher, year, edition, pages
2010. , 63 p.
Keyword [en]
investors, investor model, stock market, segmentation, characteristics
Keyword [sv]
investerare, investerarmodell, aktiemarknad, segmentering, karaktäristik
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-9570ISRN: ORU-HHS/FEK-GK-2010/0037--SEOAI: oai:DiVA.org:oru-9570DiVA: diva2:291666
Presentation
2010-02-02, 17:59 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-06 Created: 2010-02-02 Last updated: 2010-07-06Bibliographically approved

Open Access in DiVA

fulltext(473 kB)766 downloads
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File name FULLTEXT01.pdfFile size 473 kBChecksum SHA-512
76e8b8863c60c8e8eabc25029afd745dd2dcf9233d9a26a7435e48c7bddf7474c3d038c7a6ea51f048b8d0e522f3941b89071e5971834f6507deaffbe7369f13
Type fulltextMimetype application/pdf

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Swedish Business School at Örebro University
Business Administration

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf