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VillaService: En studie om hur planeringsarbete av en tjänstelansering lämpligen kan bedrivas
Örebro University, Department of Business, Economics, Statistics and Informatics. (Alexander Wikdahl, Oskar Andersson)
Örebro University, Swedish Business School at Örebro University.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Service delivery acts like a process. This can enable the possibility of attracting attention towards the company who’s making use of this, furthermore generate several opportunities. However, it’s far from easy to deliver new services. To successfully deliver a service are there many aspects to consider. The mayor attention should be appointed towards the planning of the service. In order for realization of this, the company needs to allocate resources to collect information. To minimize risks that can occur, a well planned service delivery can erase or mitigate these.

Egeryds is a company in the real estate business, with 20 years of experience. Egeryds administrate property in Örebro and Lindesberg. The vision is that the customers’ natural choice is directed towards Egeryds, in speaking of real estate. The enterprise wishes the customer’s, to take part in the development of the company. VillaService is a new service, intended to house-owners and is for the time being, in a development state. The basic idea is to render the possibility that house-owner’s, can get the same benefits as the ones living in apartments.

This survey intends to create a model for illustrating service delivery as a process. The model focuses on the planning aspect, to generate best possible conditions for a successfully delivered service. The theoretical aspect of the survey is based on Karaszis service delivery theory. The theory is modified and complimented with other theoretical aspects. The analysis and development of the model is based on empirical data, collected from the VillaService project. The empirical data is collected from qualitative, semi structured interviews. The respondents vary from the director of Egeryds to the house-owners. The interaction between empirical data and theory concurs to an interpretation state of the survey. Qualitative methods are used for analyzing collected data. Recommendations on the planning for the continuing service delivery for future success can arise from the finally established theoretical model.

For a totally successful service delivery, the authors think that the planning of delivery needs more and deeper knowledge. One central recommendation is that a more extensive research is carried out, to reach the whole target group (every house-owner in Örebro).

Place, publisher, year, edition, pages
2010. , 117 p.
Keyword [sv]
Tjänstelansering, Tjänsteutveckling, Planering, Marknadskommunikation, Kreativitet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-9946ISRN: ORU-HHS/FEK-GK-2010/0033--SEOAI: oai:DiVA.org:oru-9946DiVA: diva2:302817
Presentation
2010-01-12, Örebro, 00:00 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-06 Created: 2010-03-09 Last updated: 2010-07-06Bibliographically approved

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CiteExportLink to record
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  • apa
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