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Tänk Tvärfunktionellt: Internkommunikation på Atlas Copco AB
Örebro University, Swedish Business School at Örebro University.
Örebro University, Swedish Business School at Örebro University.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

The importance of keeping a given promise is something that we have been taught in our

upbringing. If a person doesn’t keep promises, in the long run, people will stop believing and

trusting this person.

Surface Drilling Equipment, SDE, is a division within Atlas Copco that produce drilling rigs

and they are market leaders in the construction and mining industry. SDE today have a large

customer focus and management strive to make every department know what the customer

wants and how every employee can contribute in making the customer satisfied. There is

however less focus in giving the sales companies an understanding for how the product

companies work. If the sales companies know which possibilities and limitations that exist

within the product companies they are then able to give more accurate promises to the

customer. Therefore the purpose of this thesis is to describe and analyse the internal

communication between the sales company and the product company at SDE in order to

identify possibilities to improve this communication.

When marketing moves from transactional to relationship marketing it’s no longer just the

end product and price that are in focus. In relationship marketing the company needs to use all

its resources both staff, technology, knowledge and time. To fully use its resources all

departments within the company needs to know the goals and which means there are to

achieve them.

In this thesis, semi-structured interviews with the Swedish sales company, the marketing

department and the production department at the product company in Örebro, showed that

they rather have a customer-supplier relationship then work as one unit towards the end

customer. Cross-functional work has been started within the product company but the same

work has not been implemented between the sales companies and the product companies. We

recommend that the management for SDE should get more involved in the cross-functional

work and support the marketing department that should be coordinating and managing this

work. This demands that cross-functional teams need to be improved or created and

educations for the sales companies and product companies need to be created.

Place, publisher, year, edition, pages
2010. , 38 p.
Keyword [sv]
Internkommunikation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-10013ISRN: ORU-HHS/FEK-GK-2010/0040--SEOAI: oai:DiVA.org:oru-10013DiVA: diva2:303883
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-06 Created: 2010-03-16 Last updated: 2017-10-18Bibliographically approved

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Citation style
  • apa
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  • Other locale
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Output format
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