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Musik och marknadsföring - En C- uppsats om hur svenska skivbolag marknadsför sina artister
Örebro University, School of Humanities, Education and Social Sciences.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Musik och marknadsföring - En C- uppsats om hur svenska skivbolag marknadsför sina artister (Swedish)
Abstract [en]

Abstract

Problem area: The problem area that has been studied is the marketing and promotional aspect of musicians in Swedish record labels.  The results explain how big record labels as well as independent labels promote their bands and what different strategies they use when planning a successful marketing campaign. Purpose: This study is important because it establishes various strategies that labels use when they want to promote their bands, and point out the many differences that major labels and independent labels have, thus, giving the researcher a very clear view of how promotion works in record labels. This research is very important and might be very efficient for someone who is researching labels, music and promotion and insightful for someone who has an obvious interest for promotion in music. The area that has been studied has many difficulties, which this research is designed to clear up.

Approach: The approach that was essential for a research of this character was interviews with the PR and promotion department at each label. The results in this study are based on the answers that were provided by the people involved in the study from various labels. 15 questions were constructed to question the problem area and the interviews were conducted in the month of March 2010, two interviews were completed in person and three were conducted by telephone.

Results: The results for the research have answered the questions that were asked to understand the problem area. They are presented in chapter six of the study and they carefully explain how some Swedish record labels promote their signed artists.

The conclusion of the study is that major labels plan different strategies for a successful marketing campaign than independent labels do. Therefore, the two types of labels cannot be compared within the same terms.

English search words: BANDS INTERVIEWS MARKETING MUSIC MUSICIANS PROMOTION QUALITATIVE RESEARCH RECORD LABELS

Swedish search words: ARTISTER BAND INTERVJUER KVALITATIV FORSKNING MARKNADSFÖRING MUSIK PROMOTION SKIVBOLAG

Place, publisher, year, edition, pages
2010. , p. 46
Keywords [sv]
promotion, musik, skivbolag, marknadsföring, independentbolag
Identifiers
URN: urn:nbn:se:oru:diva-11162ISRN: ORU-HUS/MKV-GK-2010/0030--SEOAI: oai:DiVA.org:oru-11162DiVA, id: diva2:325483
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2010-06-21 Created: 2010-06-18 Last updated: 2017-10-18Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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