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Entrepreneurial marketing practice: systematic relationships with firm age, firm size and operator’s status
University of Illinois at Chicago, USA.
Bradley University, Poeria, USA.
Örebro University, Swedish Business School at Örebro University. (PRIME RESEARCH)
University of Illinois at Chicago, USA.
2010 (English)In: Strategic entrepreneurship: the promise for future entrepreneurship, family business and SME research? : Rencontres de St-Gall 2010 / [ed] Urs Fueglistaller, Thierry Volery, Walter Weber, St. Gallen: KMU Verlag , 2010, 1-15 p.Conference paper, Published paper (Refereed)
Abstract [en]

This study quantitatively examines systematic relationships between firms' characteristics and entrepreneurial marketing. Level of firms' entrepreneurial marketing practice is hypothesized to be influenced by firm's age, size, and operator's status. Results from multi-group confirmatory factor analyses show that the level entrepreneurial marketing practice has a systematic relationship with firm's age, but not with the status of firm's operator. The impact of firm size on entrepreneurial marketing practice is evident when firm's age is also taken into account. This study concludes that relationships between firm's characteristics and entrepreneurial marketing practice are complicated than anticipated and that researchers need a good measure in determing the level of firm's entrepreneurial marketing.

Place, publisher, year, edition, pages
St. Gallen: KMU Verlag , 2010. 1-15 p.
Keyword [en]
Entrepreneurial Marketing; Marketing; Entrepreneurship
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-11529ISBN: 978-3-906541-27-3 (print)OAI: oai:DiVA.org:oru-11529DiVA: diva2:337460
Conference
International symposium on marketing & entrepreneurship, September 6-8 2010, St. Gallen
Available from: 2010-08-05 Created: 2010-08-05 Last updated: 2017-10-18Bibliographically approved

Open Access in DiVA

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Other links

http://www.alexandria.unisg.ch/export/DL/70077.pdf

Authority records BETA

Hultman, Claes M.

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Swedish Business School at Örebro University
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf